The rebranded Rat Bastard Root Beer is a craft root beer brewed with stimulating, flavorful ingredients, and bottled in limited number runs. These small batches create an anticipated unknown for the consumer as to where the product will be available and for how long–hence the Rat Bastard name.

The logo and graphics were drawn onto a linoleum block and the negative areas were carved out. The remaining raised areas were then inked and pressed, with the final stamp being scanned and digitized.