Hendrix Vineyards wines pay homage to Jimi Hendrix and his unique style and creativity. Arguably one of the most influential musicians of all time, Hendrix gave the electric guitar a whole new dimension and sound. Much like the man and his music, Hendrix Vineyards wines electrify the senses with flavor like music to the ears.

The Hendrix Vineyards logo is based on Hendrix's guitar of choice, the Fender Stratocaster, the shape of which has been modified to form a lowercase 'h'. The typography is influenced by the psychedelic posters of the 1960's and the color palette emulates the vividly colored bandanas synonymous with Jimi Hendrix. Additionally, the bright aluminum color was chosen as an accent to resemble the chrome hardware found on many electric guitars.