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Jason Knoepfel

Graphic Design & Illustration

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This is a series of promotional material designed to advertise 'From Within Outward', an exhibition of the work of architect Frank Lloyd Wright at the Solomon R. Guggenheim museum in New York, which took place from May 15th to August 23rd, 2009. The series consists of an exhibition poster for off-site advertising, a brochure which accompanies the exhibit inside the museum, and a rebranded website for the Guggenhiem Museum which includes a link to a page specific to the Frank Lloyd Wright exhibit.

Although Frank Lloyd Wright's style is commonly associated with long, linear planes and cubic grids, his stained glass and furniture design was sometimes created using a circular or radial grid. The radial grid was used as the main structure of this series, to reflect the versatility of Wright's style as well as to promote a realization of this lesser-known fact.



exhibit brochure
exhibit brochure exhibit brochure
promotional poster
exhibit website